Clean beauty shop in Uptown Waterloo's Princess Twin Cinema building.
The Truth Beauty Company is at 46 King Street North (Lower Level), Waterloo, inside the Princess Twin Cinema building. Originally founded by Jennifer Freitas; as of July 2025 under new ownership by Vivian. Offers natural, clean beauty products, skincare, and wellness items. Committed to non-toxic, sustainable beauty.
The Truth Beauty Company is headquartered in Waterloo, Ontario. The brand's True North score is 82/100.
Waterloo, Ontario